According to figures published by Statista last November, she is the second most most valuable media franchise in the world, worth 84.5 billion dollars, just behind Pokémon (105 billion) and far ahead of Mickey (80.3 billion). Hello Kitty remains an icon in the daily life of many Asian populations.

Just because Hello Kitty didn't figure on your little cousins' Christmas wishlist in some form over the last holidays, it doesn't mean that the Japanese kitten has disappeared from the radar. While the goal seems extremely ambitious-especially in the eyes of Westerners for whom Hello Kitty will have to compete with Disney properties like Mickey, it is in fact not so unrealistic when one learns that its fans have already spent more than a billion hours exchanging virtual character stamps via the instant messaging application Line. By 2030, Tsuji hopes that fans will spend some 300 billion hours with Hello Kitty and her friends. The company is thinking big, with a plan to translate its growth goals into hours of time spent by fans with the brand's characters. Sanrio already has some experience with this parallel world as last December the Japanese brand organized a virtual music festival in its Tokyo amusement park.

CEO Tomokuni Tsuji intends to send Hello Kitty into the metaverse and create NFTs featuring her image. The goal is to make the company's cute, ultra-popular kitten a star of the virtual world. India needs to win the new Web3 internet: Hemant Mohapatra In an interview with the Financial Times, the young chief executive of the company behind her, Sanrio, who took over from his grandfather in 2020, confides that he is working on partnerships with tech giants, as well as Amazon or Netflix. If you haven't heard or seen much about her lately (don't forget that the story is that she's actually a little girl born in the south of England), you should know that she's about to make a major comeback on our screens. Love her or hate her, everyone knows Hello Kitty. And she is the most famous Japanese cat on the planet. She sports a little red bow above her ear. Keep your eyes peeled because Hello Kitty is getting ready to land in the metaverse and have her face on NFTs.

The famous Japanese kitten who was responsible for us learning the Japanese word 'kawaii' for describing her, is set for a new digital path that should boost her revival. Hello Kitty is the second most valuable media franchise in the world, worth $84.5 billion

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